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Warwickshire NHS trusts launch their new winter campaign

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Winter is going to be challenging for health and social care organisations. Subsequently, your local NHS trusts are asking for your help.

George Eliot Hospital NHS Trust and South Warwickshire NHS Foundation Trust strive to provide you with first class care this winter and are putting in place stringent measures to manage the expected demand. These additional pressures are attributed to seasonal flu, norovirus and inclement weather increasing accidents. This year, there will also be the extra challenge of living with COVID-19 and the impact of people mixing. Therefore, both organisations need you to play a role in managing this demand. To assist with this, the trusts are launching a new winter campaign, ‘help us land on good days this winter,’ which provides practical advice for our community.

You can help your local NHS have good days this winter by following this advice: if you require medical attention, choose the right service for your needs - this is to ensure the organisations can treat and care for the people that need them the most. There are lots of services available for our communities to ensure they stay well this winter. If you require urgent, but not life-threatening medical advice please visit NHS 111 online. Your local pharmacies are also available. Pharmacists offer expert advice for many common winter ailments such as coughs and colds, sinusitis, earaches and sore throats.

In addition, research shows being in familiar surroundings helps to aid recovery. Therefore, the NHS is also asking for your assistance in getting your relatives and loved ones home when they are medically fit for discharge. You can do this by bringing in clean clothes, providing transport and ensuring their house is warm and stocked with food for their return.

Glen Burley, Chief Executive of George Eliot Hospital NHS Trust and South Warwickshire NHS Foundation Trust, said: “Winter is always a difficult time within the NHS and with the levels of demand experienced throughout the summer, which are higher than before COVID-19 and show no sign of reducing, we expect this year to be especially challenging.

“We have developed a robust winter plan to strengthen our ability to manage and respond to the pressures. However, your support in choosing the right service for your needs and helping to get your relatives home is pivotal in ensuring we can care for the people that need us the most.

“Flu and coronavirus vaccines are also a vital tool in protecting the vulnerable members of our public and our health and care teams. If you have yet to have your vaccines or COVID-19 booster and are eligible we would strongly encourage you to do so as soon as possible.

“Take care this winter, make sure your elderly relatives and neighbours are safe and well, and please keep showing your support for our amazing staff.”

Notes to editors:

For more information please contact the Communications Team on  02476 865383.

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