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George Eliot Hospital celebrates after being shortlisted for prestigious CIPR Pride award

Clare Schofield

Nuneaton’s George Eliot Hospital NHS Trust is celebrating after being shortlisted for the health campaign prize at this year’s prestigious CIPR PRide Awards.

The Chartered Institute of Public Relations has recognised the work carried out by the trust, working with the communications team at Midlands and Lancashire Commissioning Support Unit (MLCSU), on its #jointeameliot nurse recruitment drive

The social media campaign used Facebook, Twitter and YouTube to share the experiences of individual hospital workers of living and working in and around Nuneaton. Front line staff were encouraged to take over the Trust’s twitter account to share experience of their day, and a series of short video interviews were produced.

The campaign also created Facebook event advertising to promote a Theatres Open Day which attracted more than 100 visitors and led to the recruitment of seven Theatre Nurses

George Eliot Hospital’s Deputy Director of Nursing, Dilly Wilkinson said: “Like many other hospitals we struggle to recruit nurses. The campaign helped us fill some vacancies and in turn helped us reduce reliance on agency staff. A great result for a very small financial outlay.”

The 2016 CIPR PRide Awards are the leading regional PR awards in the UK and recognise excellence in the public relations industry.

James Turner, Communications and Engagement Service Partner at MLCSU, said: “It is fantastic to see George Eliot’s Communications Team being shortlisted in these industry awards. 

“The social media campaign was a real celebration of everything that Nuneaton and the Trust had to offer. What made the campaign so successful was our nurses and midwives getting behind the message and encouraging their peers to join Team Eliot. 

“We enjoyed working with the Trust on this campaign, and are delighted that together we were able to deliver such excellent results. We are looking forward to September when we will find out if we win.”

Winners, who are selected by judging panels of industry experts, will be announced at a series of UK-wide award ceremonies. The Midlands event will be held at the Aston Webb Building, University of Birmingham, Edgbaston, on September 30.


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